The Rise of the Exotic Car Club

Car Clubs Make the Exotic Car Attainable

Car sharing isn't a new idea, but some clubs are upping the ante. In What Drives Us? Car Sharing Reflects Cultural Shift, Wendy Kaufman details the cultural changes that are opportunities for car sharing clubs Car2Go and ZipCar. When your car is a tool, something to simply get you from A to B, those are good options. However, this kind of rental better aligns with the boat club model.

Photo Credit: Wikimedia Commons

Photo Credit: Wikimedia Commons

Making the exotic more accessible

Anyone who owns a boat knows how incredibly exciting and incredibly expensive a proposition it can be. Boat clubs were the answer. Not only do they serve to share the costs of owning and maintaining a boat, their shared ownership model means someone else manages the maintenance and upkeep. Which is one of the biggest pain points for boat owners. As an example, Freedom Boat Club has been operating since 1989 and now claims more than 75 franchises across the United States.

Bringing the Boat Club to the Road

The exotic car club model is the driver's version of the boat club, giving its member on-demand access to worry-free luxury and exotic automobiles. Companies like Music City Dream CarsGotham Dream Cars and Mile High Drives offer everything from daily and weekly rentals to 3-hour driving adventures. Even Enterprise is getting in on the action with their exotic car collection. Motivation behind why varies for every driver.

Photo Credit: Wikimedia Commons

Photo Credit: Wikimedia Commons

It's the economy, or is it?

The rise of a luxury car club was once easy to attribute to a stalled economy. Exotic Car Clubs Thriving in Tough Times, the headlines once read. If a declining Dow meant you couldn't afford to buy a Ferrari, then you'd certainly pay to drive one for a week. A 2015 Mercedes-Benz S63 AMG Coupe out of your price range? Take it out for the weekend instead. We think there's another side to the business, and that's the singular indulgence and enjoyment driving a car like this provides. Simple, powerful, palpable joy. And drivers like to share that feeling. The social aspect of these clubs also means luxury car rental services have also created club-like membership programs.

Drive it like you own it

The models differ from club to club, some even offering a choice of a set period rental or a monthly club membership with unlimited driving privileges. For some drivers this is the fulfillment of a lifelong dream, and some simply enjoy driving supercars on a whim. Actually, who wouldn't enjoy that?

Photo Credit: Exotic Car Life Photography

Photo Credit: Exotic Car Life Photography

For the love of cars

We built our business on the love of cars, so we understand that passion. That's exactly why we're bringing our own take on the model to Minneapolis with our Auto Vault Driver's Club. We offer both monthly membership options and time-based rentals. Contact us and drive your dream today.